‘Stories change us; they change the world. People are stories of themselves.’ Karen Healey
Watch our story
Without big changes to the way we think about social care, we and the people we care about face losing control of our lives and contact with the people and things that make our lives worthwhile. It doesn’t have to be this way.
Watch our new film, narrated by actress, comedian, broadcaster and international disability rights activist Liz Carr and directed by multi-award winning filmmaker Yoav Segal.
View accessible versions, including BSL, subtitles and comic book.
Influencing how the public thinks and feels about social care
We want to fire people’s imagination about a brighter future for social care. These pages show how we can get there and build public support for change.
‘We all want to live in the place we call home, with the people and things that we love, in communities where we look out for one another, doing the things that matter to us’
Here you will find research, guidance, tips and examples of good practice to help improve the way that you or your organisation communicates about social care.
What’s the current dominant story of social care?
#SocialCareFuture worked with the University of Lancaster ESCR Centre for Corpus Social Sciences to explore how social care was talked about in the print media and online, and with the Frameworks Institute to better understand how the public thinks about social care. This allowed us to understand the communications challenge we needed to address.
What does research suggest can change how the public thinks and feels about social care?
Building on our work to understand the current story, #SocialCareFuture was supported by Equally Ours and Survation to conduct research on how to communicate our ideas most persuasively with the public. Members of our movement were involved extensively at key stages to co-produce and to help refine the story and messages.
How can we all help change the story of social care?
Practical guidance for communicators
Based on this extensive co-production and research, #SocialCareFuture produced guidance for communicators on how to use our story and messages.
Changing the story
Messaging that changes hearts and minds
Here we will showcase what we consider to be great, well-framed storytelling about social care. We’ll link to videos and photography, blogposts and podcasts, arts and crafts, and other media that are helping to change the story of social care and the lives of people who draw on it. If you’ve a powerful story to share, please get in touch and we will consider posting it here.
