We did not believe that we would be able to make progress on securing the future we wanted without changing the prevailing ways social care is talked about and thought about: as a broken system in crisis that ‘looked after vulnerable people that cannot look after themselves.’

So, inspired by other movements for change, we set about learning how to do so. With our partners Equally Ours, research company Survation and a brilliant working group drawn from our movement, we developed evidence-based guidance and research on how to positively shift the way that people think and feel about social care.

Read our report:

Read the practical guidance for communication about social care here.
Read the research from our public audience here.
Read the easy read summary of public audience research here.