Towards an equal life: 


The ‘Whose Social Care is it Anyway? – From permanent lockdown to an equal life’ publication was the result of a  ground-breaking inquiry led by people who themselves draw on social care, where they proposed five key changes for an equal life. Since the then many people have come together to discuss what it will take to make these changes happen and what our movement can do to help drive them. Based on these many discussions amongst people active in the movement we have developed ideas for action in our movement’s next stage in this brief publication. 


This briefing talks about what the movement is trying to achieve and how, with examples of current and planned activity. This is neither a rigid strategy or a fixed set of activities. We know that many people and organisations are doing and planning action to move towards a new, better future and hope to find alignment and connection for bigger impact.


Read the briefing here 

The easy read version here 



From permanent lockdown to an equal life: 


The ‘Whose Social Care is it Anyway?’ report shows the findings from the #socialcarefuture inquiry which was led by people who draw on social care to lead their lives or who support loved ones to do so. We heard from over 500 people and from what people told us five key changes to bring our vision about where identified. 

They are: 

1. Communities where everyone belongs 

2. Living in the place we call home  

3. Leading the lives we want to live  

4. More resources, better used  

5. Sharing power as equals  


Read the full report here 

The easy read version here 

Plain text version here


Talking About a Brighter Social Care Future:


Imagine a world where we all get to live in the place we call home with the people & things that we love, doing what matters to us in communities where we look out for one another.  To change social care we need to change the story about social care


#socialcarefuture published a report ‘Talking about a brighter social care future’ which explores how a sample of campaigning organisations and networks talk about social care in their campaign materials, it looks at how the print media has talked about social care over the past few years and looks at evidence of how the public thinks about social care.


The research finds that the #socialcarefuture vision we share isn’t the story of social care being told to, heard by and understood by the public today.


The next steps from the report is the launch of a major new project to research and develop a new way to talk about the social care future we are striving for.


You can read more about the report ‘Talking about a brighter social care future’ here and it can be downloaded below. An easy ready version is here.

How to build public support to transform social care; research and practical guidance.

This work is the culmination of research and development involving and supported by members of the #socialcarefuture movement.  We did not believe that we would be able to make progress on securing the future we wanted without changing the prevailing ways social care is talked about and thought about: as a broken system in crisis that ‘looked after vulnerable people that cannot look after themselves.’  So, inspired by other movements for change, we set about learning how to do so.


Over the past year, with our partners Equally Ours, research company Survation and a brilliant working group drawn from our movement, we’ve been exploring how to shift how people think and feel about social care. 


Read the blog here 

Read the practical guidance for communication about social care here 

Read the research from our public audience here 

Easy read summary of public audience research here

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